Redesenho da página da TIM
UX/UI Design
2025
Overview
The Pode Acontecer website by MSD is an initiative to raise awareness about HPV prevention, offering clear, accessible, and engaging content for the general public. When I joined the project as a UX/UI Designer, the website already existed but required a full redesign to align with the new campaign's visual identity, colors, and messaging.
Redesign Objective
The main challenge was to transform an already structured page into a more engaging, informative, and visually cohesive experience while ensuring usability and responsiveness across all devices.
A TIM, uma das maiores empresas de telefonia do Brasil, passou por um redesenho.
Visão Geral
Before and After Layout
Key Changes in the Design
A TIM, uma das maiores empresas de telefonia do Brasil, passou por um redesenho.
Style Guide
Typography & Brand Alignment
A TIM, uma das maiores empresas de telefonia do Brasil, passou por um redesenho.
Expected Results
The redesign aimed to enhance user engagement, accessibility, and clarity, ensuring that more people could easily access and understand key information about HPV prevention. With a more intuitive interface, optimized navigation, and visually appealing design, the site is expected to increase user retention, improve content absorption, and strengthen MSD’s mission of awareness and education.
Conclusion
By aligning the website with the new campaign while maintaining brand consistency, we created a more engaging, accessible, and informative experience. The redesign not only improved usability and responsiveness but also reinforced MSD’s commitment to delivering clear and impactful health communication.