Exzell's website redesign
UX/UI Design
2024
Overview
Exzell is a pharmaceutical company with a strong presence in the Canadian market, focused on promoting health and wellness for both humans and animals.
Redesign Objective
The redesign enhances navigation, modernizes the visual identity, and provides a more user-friendly experience aligned with Exzell’s audience needs.
Process
Analysis of the Previous Website
Usability: The previous site has usability issues, such as complex navigation, lack of clarity in information presentation, and a visual hierarchy that confuses users.
Visual Design: The old design appears outdated, especially for a company centered on innovation and health care.
SEO and Performance: Optimization issues in the previous version impacted the site’s load times and mobile responsiveness.
Redesign Objectives
Enhance User Experience (UX): The redesign simplifies access to information on products and services, with clear and quick navigation.
Visual Update: The new design is modern and visually appealing, reinforcing Exzell’s brand identity.
Information Organization: Content layout and categorization are improved, especially for the product and business units sections.
Effective Calls to Action (CTAs): The design now features clearer and more accessible CTAs, increasing user engagement with buttons like “See All Products” and “Contact Us.”
Benchmark
Old Version - Mobile
Old Version - Desktop
Wireframe - Desktop
Wireframe - Mobile
Exzell's Redesign - Desktop
Exzell's Redesign - Mobile
Key Changes in the Design
New Visual Identity: The updated color palette, typography, and imagery create a more cohesive look. For example, the homepage image of a family with children and pets reinforces Exzell’s focus on health and wellness.
Visual Hierarchy: The use of different sizes and weights for titles and texts prioritizes important information, like the slogan “Stronger Healthier Lives.”
Organized Sections: The cleaner layout features well-defined sections (About Us, More About Us, Human Health, Animal Health, Partnerships, Recent News).
Interactivity and Engagement: New “Read More” and “See All Products” buttons improve navigation and encourage users to explore the site further.
Expected Results
Improved User Experience: Intuitive navigation and organized information reduce bounce rates and increase time spent on the site.
Increased Engagement: With more visible CTAs and a clear content structure, users interact more with the brand.
Modern Positioning: The new design positions Exzell as a modern and innovative brand in the pharmaceutical sector, positively influencing customer perception.
Conclusion
The Exzell website redesign effectively addresses previous usability and visual limitations, resulting in a streamlined, modern, and user-friendly platform. The new structure improves navigation, reinforces brand identity, and organizes key sections like “Human Health” and “Animal Health” to highlight Exzell’s expertise. With updated visual elements and clearer Calls to Action, the site encourages meaningful user engagement and aligns with Exzell’s innovative, health-focused mission.
Overall, this redesign positions Exzell to enhance user satisfaction, strengthen its brand presence, and support future growth in the competitive pharmaceutical sector. By focusing on UX/UI best practices, Exzell now offers a cohesive digital experience that resonates with its audience and reflects its commitment to quality and wellness.